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Call tracking software is a valuable asset for any company. With the right software, teams can boost their marketing ROI and improve customer interaction analytics. But finding the right call tracking software can be a challenge, especially with so many options available.

Using my experience with revenue operations software, I tested and compared several of the top call tracking software available. From there, I compiled my results into detailed reviews to help you find the best software for your needs.

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Best Call Tracking Software Summary

This comparison chart summarizes pricing details for my top call tracking software selections to help you find the best one for your budget and business needs.

Tools Price
CallRail From $95/month + usage fees
SalesLoft Pricing upon request
CallTrackingMetrics From $39/month and rises to $299/month
Infinity From $6/user/month (billed annually)
Nimbata From $35/month
CallFire From $99/month
FluentStream From $5/month
Retreaver Pricing upon request
RingBa From $127/user/month (billed annually)
800response From $250/month
Compare Software Specs Side by Side

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose Call Tracking Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityWill the software grow with your business needs?
IntegrationsDoes it integrate with your existing systems?
CustomizabilityCan you tailor the software to meet your needs?
Ease of UseIs the interface intuitive for your team?
BudgetDoes the cost align with your financial resources?
Security SafeguardsAre there sufficient measures to protect your data?
Customer SupportIs there reliable support available when needed?
Reporting FeaturesDoes it offer the insights you need for decision making?
Use this checklist to keep your software selection process organized and focused.

Best Call Tracking Software Reviews

Below are my detailed summaries of the best call tracking software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best for small businesses

  • 14-day free trial available
  • From $95/month + usage fees
Visit Website
Rating: 4.6/5

CallRail is a call tracking and marketing analytics software designed primarily for small businesses. It helps teams track and analyze calls to improve customer interactions and drive marketing ROI.

Why I picked CallRail: CallRail offers tools tailored to small businesses aiming to improve their marketing. The Convert Assist feature helps your team quickly turn leads into customers, while the call summary feature provides insights to improve customer service. Its integration options make it easy for small businesses with limited resources to use effectively.

Standout features & integrations:

Features include call tracking capabilities that allow you to monitor and analyze customer interactions. The AI-driven Convert Assist feature helps convert potential leads into actual customers. Additionally, the call summary feature enhances the assessment of leads to improve service quality.

Integrations include Google Ads, Google Analytics, Salesforce, HubSpot, Facebook, Microsoft Advertising, WordPress, Slack, Shopify, and Mailchimp.

Pros and cons

Pros:

  • Easy lead tracking
  • Enhances customer insights
  • Strong AI features

Cons:

  • Limited scalability options
  • Limited advanced features

Best for sales teams

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Salesloft enables sales teams to manage and optimize outreach efforts. It improves communication, tracks engagement, and offers tools for closing deals efficiently. The platform organizes sales activities, from calls to emails, simplifying pipeline management and follow-ups.

Why I picked Salesloft: Salesloft provides a structured way for sales teams to manage outreach. Its call tracking system lets you monitor, record, and analyze sales calls for performance insights. Automation tools handle routine tasks like follow-ups, saving time and ensuring consistent communication. The reporting feature delivers valuable data on team activities, helping you make informed decisions. It's useful for teams aiming to improve communication and close deals more efficiently.

Standout features & integrations:

Features include call recording and tracking that lets you analyze your team's performance, real-time conversation insights to help improve the quality of your calls, and custom call dispositions that help you categorize and track call outcomes. You can also use the platform to automate follow-up tasks and manage your team's communication strategy. These tools make it easier for you to stay organized and focused on what matters most—closing deals.

Integrations include Salesforce, Microsoft Dynamics 365, LinkedIn Sales Navigator, Gmail, Outlook, Zoom, Slack, HubSpot, Calendly, and Google Calendar.

Pros and cons

Pros:

  • Facilitates collaboration between team members
  • Strong reporting capabilities
  • Customizable email cadences

Cons:

  • Complex admin setup
  • Occasional platform instability

Best for integration options

  • From $39/month and rises to $299/month
Visit Website
Rating: 4.5/5

CallTrackingMetrics helps businesses track and manage phone calls, offering insights into marketing and communication efforts. It’s designed for teams looking to optimize campaigns with detailed call analytics and attribution data. The platform supports various business needs, including customer support and marketing.

Why I picked CallTrackingMetrics: CallTrackingMetrics offers advanced call tracking with customizable reports and detailed call flows. You can automatically route calls to the right team members based on specific factors. The platform provides real-time tracking and reporting, giving you a clear view of how your campaigns are performing. It's especially helpful for teams managing multiple communication channels while keeping track of performance metrics across all channels.

Standout features & integrations:

Features include detailed call tracking to see which campaigns drive the most calls, automated call flows to route calls based on specific rules, and real-time reporting that helps you stay on top of performance. You can customize call routing based on business hours, caller attributes, or campaign needs. The platform also provides advanced analytics, making it easy to track results and optimize your campaigns.

Integrations include Salesforce, HubSpot, Google Analytics, Facebook, Microsoft Teams, WordPress, Google Ads, Shopify, Zendesk, and Slack.

Pros and cons

Pros:

  • Easy integration with websites
  • Scalable for growing businesses
  • Flexible call flow customization

Cons:

  • Some call recordings are low-quality
  • Complex dashboard for beginners

Best for custom tracking

  • 14-day money-back guarantee
  • From $6/user/month (billed annually)
Visit Website
Rating: 4.6/5

Infinity is a call tracking and analytics platform for understanding customer interactions. It lets users track calls and measure the impact of their marketing, offering insights into what drives inbound calls and conversions. Infinity's customizable tracking tools make it adaptable to different needs.

Why I picked Infinity: Infinity offers advanced customization options that let you tailor your call tracking setup to meet specific requirements. You can track calls across different channels and marketing campaigns, which gives your team a clear picture of what’s working. Its reporting tools provide detailed insights that are essential for optimizing marketing strategies. Plus, the platform's ability to handle complex setups, like IVR trees and advanced call flows, makes it a great option if you're looking to create a system that perfectly fits your needs.

Standout features & integrations:

Features include customizable call tracking, detailed reporting options, and multi-channel tracking. You can gather insights on call performance and use them to refine your marketing efforts.

Integrations include Google Analytics, Google Ads, Salesforce, HubSpot, Marketo, Facebook Ads, Microsoft Dynamics 365, Zendesk, WordPress, and Slack.

Pros and cons

Pros:

  • Handles complex call flows
  • Detailed reporting for better insights
  • Customizable to fit any setup

Cons:

  • Response times can vary during peak periods
  • Implementation can be challenging

Best for marketing agencies

  • Free trial available
  • From $35/month
Visit Website
Rating: 5/5

Nimbata is a call tracking and analytics platform for tracking calls from marketing campaigns. It's designed for marketing agencies, offering tools to analyze call data and measure campaign impact. 

Why I picked Nimbata: Nimbata provides advanced call tracking to capture detailed insights into your marketing efforts, helping your team improve ad targeting. You can customize reports to see how your campaigns and client interactions are performing easily. The call tagging feature lets you segment calls by specific criteria, making it easier to fine-tune your strategy. Plus, with real-time analytics, you can adjust campaigns on the go for better results.

Standout features & integrations:

Features include call tracking that captures call source data, customizable reporting tools, and real-time analytics for campaign optimization. These features help marketing agencies measure and improve the effectiveness of their ads.

Integrations include Google Analytics, Google Ads, HubSpot, Zapier, Slack, Salesforce, WordPress, Marketo, Microsoft Dynamics 365, and Shopify.

Pros and cons

Pros:

  • Wide selection of filters on the dashboard
  • Flexible campaign analytics
  • Detailed call tagging and reporting

Cons:

  • Can’t use tracking numbers for call-back
  • Blocking country codes only available at higher tiers

Best for SMS campaigns

  • Free demo available
  • From $99/month

CallFire is a communication platform that helps businesses engage their audience through phone and SMS campaigns. It’s designed for teams managing large-scale outreach, offering tools to send messages and track responses. The platform supports both marketing and customer service efforts.

Why I picked CallFire: CallFire lets you launch and manage SMS campaigns with ease. You can quickly set up campaigns, track results in real-time, and adjust messaging based on performance. The call tracking feature helps you monitor phone campaign success, allowing you to refine your strategies. Automated text responses keep customers engaged without extra effort. Its simple interface makes it easy to manage communication campaigns, even if you're not tech-savvy.

Standout features & integrations:

Features include tracking call metrics to measure campaign performance, recording calls for training and quality assurance, and routing calls to different destinations based on your preferences. You can also track the effectiveness of your phone numbers and monitor real-time results to optimize your campaigns. CallFire’s easy-to-use dashboard lets you access all your tracking data in one place, making it simple for your team to manage communication efforts.

Integrations include Salesforce, Zoho, Google Analytics, Slack, Microsoft Dynamics 365, HubSpot, Shopify, Zendesk, Marketo, and Zapier.

Pros and cons

Pros:

  • Real-time campaign tracking
  • Easy call recording for training
  • Flexible call routing and customizable auto-dial settings

Cons:

  • Complex data export process
  • Limited customization options

Best for remote teams

  • Free demo available
  • From $5/month

FluentStream is a cloud-based communication platform that helps businesses manage phone systems and customer interactions. It’s designed for companies of all sizes and offers tools for voice calls, video meetings, and messaging. The platform focuses on making communication simple, especially for teams spread across different locations.

Why I picked FluentStream: FluentStream offers features like call forwarding, voicemail transcription, and call recording, which are especially helpful for teams working remotely. Its customizable phone menus make it easy to route calls, and its browser-based interface lets you manage everything from anywhere. You can also track call performance and customer engagement with built-in analytics.

Standout features & integrations:

Features include call forwarding, customizable phone menus, and voicemail transcription. Your team can access the system from any browser, making it easy to stay connected. You can also track call performance and customer interactions through built-in analytics.

Integrations include Salesforce, Zoho CRM, Slack, Microsoft Teams, Google Workspace, HubSpot, Zendesk, Pipedrive, Outlook, and Zapier.

Pros and cons

Pros:

  • Reliable even with remote teams
  • Easy access to recorded calls
  • Flexible for international offices

Cons:

  • Customization can be tricky for non-technical user
  • Occasional call quality issues on softphones

Best for affiliate tracking

  • Free trial available
  • Pricing upon request

Retreaver is a cloud-based platform for tracking, routing, and analyzing inbound calls in real-time. It offers advanced call tagging and reporting, helping users manage caller profiles and monitor marketing ROI. It's especially useful for those looking to attribute and optimize calls across multiple campaigns.

Why I picked Retreaver: Retreaver customizes call routing and tracking, making it easy to tailor campaigns to your needs. Its dynamic call tagging and reporting give you deeper insights into your marketing. Plus, it manages call flows and automatically triggers ROI analysis after each call, so you're always improving your affiliate marketing.

Standout features & integrations:

Features include call tagging for better data analysis, dynamic call routing, and real-time ROI tracking for campaigns. You can easily monitor and optimize inbound call sources with these tools.

Integrations include Google Analytics, Salesforce, HubSpot, Zapier, Google Ads, Marketo, Facebook Ads, Slack, Twilio, and Zendesk.

Pros and cons

Pros:

  • Easy to scale with high call volumes
  • Real-time ROI tracking
  • Highly customizable call routing

Cons:

  • Some processes feel counter-intuitive at first
  • Advanced features require technical expertise

Best for large enterprises

  • Free demo available
  • From $127/user/month (billed annually)

Ringba is a call tracking and analytics platform that helps optimize call campaigns and efficiently manage inbound call traffic. It’s used by companies with high call volumes, offering advanced tools for routing, tracking, and reporting. The platform provides real-time insights into marketing efforts, enabling data-driven decisions for campaigns.

Why I picked Ringba: Ringba offers features for teams managing complex call campaigns. Real-time call routing helps your team handle high call volumes and direct traffic to the right targets. You can create custom reports for detailed insights into call performance, showing what's working and what’s not. Its open API lets you easily connect with your current systems, making it flexible to your needs.

Standout features & integrations:

Features include real-time call routing, detailed call analytics, and customizable reporting options. These features help you optimize your call campaigns and get actionable insights from your data. The dashboard is easy to navigate and allows you to set up routing plans with minimal effort.

Integrations include Google Ads, Meta Business Suite, Salesforce, HubSpot, Zoho, QuickBooks, Mailchimp, Slack, and Zapier.

Pros and cons

Pros:

  • Open API for flexibility
  • No contracts or minimum commitments
  • Scales well for large call volumes

Cons:

  • Advanced IVR setup is needed for some users
  • Limited SMS functionality

Best for toll-free numbers

  • Free demo available
  • From $250/month

800Response is a call-tracking and lead generation platform offering toll-free and local tracking numbers. Its main features include call routing, tracking, and customer analytics, helping users optimize marketing and manage incoming calls more effectively. It's used across various industries to capture detailed caller data and improve customer experience by directing calls to the right teams based on location or other criteria.

Why I picked 800Response: 800Response offers powerful call routing, letting you direct calls based on location to the nearest business. It also features speech analytics that automatically reviews call recordings, helping your team spot trends and areas for improvement. With real-time caller data tracking, you can fine-tune your marketing campaigns and get the most out of your toll-free numbers.

Standout features & integrations:

Features include call routing based on geographic location, speech analytics to improve quality assurance and detailed call tracking for marketing optimization. These tools help you analyze and manage call performance effectively.

Integrations include Google Analytics, Salesforce, HubSpot, Zoho CRM, Zapier, Microsoft Dynamics, Five9, Zendesk, Velocify, and Act-On

Pros and cons

Pros:

  • Customizable tracking numbers
  • Strong speech analytics for call reviews
  • Effective geographic call routing

Cons:

  • Limited ability to make changes independently
  • Outdated and hard-to-navigate user interface

Related Reviews

If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:

Call Tracking Software Selection Criteria

When selecting the best call tracking software to include in this list, I considered common buyer needs and pain points like the ability to track marketing ROI and improve call handling efficiency. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Track inbound and outbound calls
  • Provide call analytics and reporting
  • Record calls for quality assurance
  • Integrate with CRM systems
  • Offer dynamic number insertion

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • AI-driven call insights
  • Customizable call routing
  • Real-time call monitoring
  • Multi-channel attribution
  • Advanced lead scoring

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive user interface
  • Minimal learning curve
  • Clear navigation paths
  • Responsive design
  • Customizable dashboards

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training materials
  • Interactive product tours
  • Access to webinars and tutorials
  • Availability of chatbots
  • Step-by-step setup guides

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 support availability
  • Multiple support channels
  • Response time efficiency
  • Quality of support resources
  • Proactive support outreach

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Features offered in each plan
  • Availability of free trials
  • Flexible payment options
  • Overall cost-effectiveness

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Consistency in positive feedback
  • Commonly reported issues
  • Praise for specific features
  • Overall satisfaction ratings
  • Mention of return on investment

In my research, I sourced countless product updates, press releases, and release logs from different call tracking software vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-Powered Analytics: Many vendors are incorporating AI to provide deeper insights into call data. This helps businesses predict customer needs and improve decision-making. For instance, Invoca uses AI to analyze call outcomes for better marketing strategies.
  • Voice Recognition: Advanced voice recognition is becoming more common, allowing for better call categorization and sentiment analysis. This trend helps businesses understand customer emotions during calls. Companies like CallRail are leveraging voice recognition for enhanced customer insights.
  • Omnichannel Tracking: The ability to track customer interactions across multiple channels is gaining traction. This trend provides a holistic view of customer journeys, which is crucial for marketing optimization. Vendors like WhatConverts are integrating omnichannel tracking to meet this demand.
  • GDPR Compliance Features: With increasing data privacy concerns, tools are being developed with GDPR compliance in mind. This ensures that businesses can track calls without violating privacy regulations. Phonexa has focused on building GDPR features into its platform.
  • Real-Time Data Visualization: There's a growing demand for real-time data dashboards that provide instant insights. This trend helps teams make quick decisions based on live data. Ringba offers real-time visualization tools to keep users informed instantly.

What is Call Tracking Software?

Call tracking software monitors and analyzes phone calls to gain insights into customer interactions and marketing performance. Used by marketing, sales, and customer service teams, it improves communication strategies and tracks campaign effectiveness. Features like AI analytics, voice recognition, and omnichannel tracking help understand customer needs, categorize interactions, and provide a full view of customer journeys. This data helps improve marketing and customer engagement.

Features of Call Tracking Software

When selecting call tracking software, keep an eye out for the following key features:

  • Call analytics: This feature provides insights into call data, helping businesses understand customer interactions and improve marketing strategies.
  • Dynamic number insertion: It tracks the source of calls by displaying unique numbers on different marketing channels, aiding in accurate attribution.
  • AI-powered insights: AI analyzes call data to predict customer needs and optimize decision-making processes.
  • Voice recognition: This feature categorizes calls and analyzes sentiment, offering deeper insights into customer emotions.
  • Omnichannel tracking: It provides a holistic view of customer interactions across various channels, crucial for unified marketing efforts.
  • GDPR compliance tools: These ensure that call tracking is conducted by privacy regulations, protecting customer data.
  • Real-time dashboards: Instant data visualization helps teams make informed decisions based on current call data.
  • Customizable reporting: This allows businesses to tailor reports to fit their specific needs, enhancing strategic planning.
  • Call recording: It enables quality assurance and training by allowing teams to review recorded customer interactions.
  • Conversion tracking: This feature measures the effectiveness of marketing campaigns in driving customer actions, and supporting optimization.

Benefits of Call Tracking Software

Implementing call tracking software provides several benefits for your team and your business. Here are a few you can look forward to:

  • Improved marketing ROI: By tracking call sources with dynamic number insertion, you can identify which campaigns are driving results and allocate budgets more effectively.
  • Enhanced customer insights: AI-powered analytics and voice recognition provide a deeper understanding of customer behavior and sentiment, leading to better service and engagement.
  • Data-driven decisions: Real-time dashboards and customizable reporting allow your team to make informed choices quickly, optimizing strategies and outcomes.
  • Regulatory compliance: GDPR compliance tools ensure that your call tracking activities adhere to privacy laws, protecting both your business and your customers.
  • Quality assurance and training: Call recording features let you review interactions, helping improve service quality and train your staff more effectively.
  • Comprehensive customer journey view: Omnichannel tracking offers insights into customer interactions across various platforms, aiding in a unified marketing approach.
  • Conversion optimization: Conversion tracking measures the success of marketing efforts in driving actions, allowing you to refine tactics for better results.

Costs and Pricing of Call Tracking Software

Selecting call tracking software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in call tracking software solutions:

Plan Comparison Table for Call Tracking Software

Plan TypeAverage PriceCommon Features
Free Plan$0Basic call tracking, limited analytics, and call recording.
Personal Plan$10-$30/user/monthCall analytics, dynamic number insertion, and call recording.
Business Plan$50-$100/user/monthAdvanced analytics, CRM integration, call routing, and customizable reporting.
Enterprise Plan$150-$300/user/monthAI-driven insights, omnichannel tracking, GDPR compliance, and real-time dashboards.
A breakdown of plan types, costs, and features for call tracking software.

Call Tracking Software FAQs

Here are some answers to common questions about call tracking software:

How does call tracking software work with my existing phone system?

Call tracking software integrates with your existing phone system to monitor and analyze calls. It assigns unique numbers to different marketing channels, allowing you to trace which campaigns generate the most calls. The software collects data from these interactions, providing insights into caller behavior and campaign performance. Your team can access this data through the software’s dashboard, helping you make informed decisions.

Can call tracking software improve customer service?

Yes, call tracking software can enhance customer service by providing insights into call performance and customer interactions. By using inbound call tracking to analyze call recordings and data, your team can identify areas for improvement and address customer concerns more effectively. Additionally, features like call routing ensure that customers reach the right department quickly, improving their overall experience.

Is call tracking software compliant with privacy regulations?

Many call tracking software solutions are designed with privacy regulations in mind, such as General Data Protection Regulation (GDPR). They offer features that anonymize caller data and ensure calls are recorded legally. Your team must choose a provider that complies with your region’s privacy laws. Always review the software’s compliance features before making a decision.

How can call tracking software help with marketing attribution?

Call tracking software helps with marketing attribution by assigning unique phone numbers to different campaigns. This lets your marketing teams see which channels drive calls and conversions, providing a clear picture of marketing effectiveness. With this data, your digital marketing team can allocate budgets, such as ad spend and Pay-per-click (PPC), more efficiently and focus on strategies that deliver the best results.

What kind of analytics can I expect from a call tracking solution?

Call tracking software provides various analytics including conversation intelligence metrics such as call volume, duration, and outcomes. It can also offer insights into caller demographics and geographical data. Some advanced solutions use AI to analyze call sentiment and predict customer needs. This information helps your team refine marketing strategies, improve customer interactions, and ultimately create quality leads and call conversions.

How does call tracking software integrate with CRM systems?

Call tracking software can integrate with CRM systems to automatically log call data and interactions. This ensures that your sales and support teams have a complete view of customer history. Integration helps streamline workflows by reducing manual data entry and improving data accuracy. Your team can use this information to personalize customer interactions and improve service.

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Phil Gray
By Phil Gray

Philip Gray is the COO of Black and White Zebra and Founding Editor of The RevOps Team. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. It's this love for data and all things revenue operations landed him the role as resident big brain for The RevOps Team.

With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.