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10 Best Account-Based Marketing Software Of 2022

If marketing can be compared to fishing, then regular marketing is like casting a net, and account-based marketing is like spearfishing.

Account-based marketing software has become popular, as marketing and sales teams have figured out that sometimes, the spear-fishing approach costs less to acquire a lead than casting a net and hoping that a big fish is swimming by at the right time.

In account-based marketing, you market your goods or services to decision-makers, purchasers, and influencers within a specific company or "account" rather than spending money to advertise to a wide array of people who fill that role, regardless of company.

In order to do that, you need account data. Account-based marketing software helps you amalgamate, organize, and route actions on all of the account data in order to carry out account-based marketing campaigns.

In this post, I'll explain more about how account-based marketing software works, and how to choose the right software for your use case.

What Is Account Based Marketing Software?

Account-based marketing (ABM) software is a type of marketing automation software that helps businesses identify and target key accounts for their products or services.

ABM software typically includes features that allow you to:

-Create and manage customer profiles

-Track engagement with your brand across channels

-Identify leads and potential customers within your target accounts

-Engage with customers through marketing collateral, email campaigns, and social media outreach

ABM software can be an incredibly valuable tool for businesses looking to increase sales and better engage with their target accounts.

Benefits of Using Account Based Marketing Software

With account-based marketing software, you can target specific accounts and contact them directly with relevant offers. This type of marketing is more personalized and, when done well, it can be effective than traditional advertising methods.

Account-based marketing software also helps you track the success of your campaigns, so you can see which ones are generating the most leads and sales. And because it's all automated, you can easily keep track of your contacts and prospects without having to spend hours on manual data entry.

How Much Does Account Based Marketing Software Usually Cost?

How much does account based marketing software usually cost? That's a great question! The cost of account based marketing software can vary depending on the features and type of software you choose.

Generally, you can expect to pay anywhere from a few hundred dollars to a few thousand dollars for account based marketing software.

Key Features

When you're looking for account based marketing software, there are a few key features you should keep in mind.

  • CRM integration—most of the time you'll want to integrate an ABM automation software with your CRM (such as SalesForce)

Best Account Based Marketing Software of 2022

When it comes to finding the best account based marketing software, you have a lot of options to choose from. It can be tough to decide which one is right for your business. But don't worry, we're here to help.

First, let's define account based marketing software. Basically, it's a tool that automates the process of reaching out to potential customers. You can use it to create lists of leads, track customer interactions, and send out targeted marketing messages.

And the best part? It usually doesn't cost a lot of money. Most of the options on our list are affordable for small and medium-sized businesses.

So what should you look for when buying account based marketing software? Here are a few key features:

-The ability to create targeted lists of leads

-The ability to track customer interactions

-The ability to send out targeted marketing messages

-A user-friendly interface

Why Is Account Based Marketing Software Important In RevOps?

When it comes to marketing, account based marketing (ABM) is one of the most important strategies you can use. Why? Because ABM allows you to target specific accounts and market to them individually, as opposed to casting a wide net and hoping for the best.

And, when it comes to sales and marketing alignment, nothing is more important than targeting the right accounts. That's where account based marketing software comes in. It helps you identify and target the right accounts, so you can focus your efforts on those most likely to buy from you.

So how does it work? ABM software uses a variety of data sources, including customer relationship management (CRM) data, website activity data, and social media data, to identify potential customers. It then creates a profile for each of those customers, which allows you to target them with personalized content and offers.

The benefits of using account based marketing software are clear: better alignment between sales and marketing, more effective targeting of potential customers, and increased ROI. But how much does ABM software cost? That depends on the features you need and the vendor you choose. Generally speaking, though, expect to pay somewhere in the range of $1,000 - $10,000 per year.

When shopping for ABM software, be sure to look for key features like lead scoring, targeted content delivery, and account insights.


So, these are the 10 best marketing automation software of 2022. As you can see, there is a good mix of software for all types of businesses. If you are looking for software that can help you with account-based marketing, then make sure to look for those key features.

The best part about using marketing automation software is that it can save you a lot of time and money. And, since most of these programs are subscription-based, you don't have to worry about breaking the bank.

By Phil Gray

Philip Gray is the COO of Black and White Zebra, a digital publishing and tech company. He hails from rainy Glasgow, Scotland transplanted in not quite as rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations in industries that include biotechnology, healthcare, logistics, and SaaS, he applies a considerable broad scope of experience in business that lets him see the big picture. His love for data and all things revenue operations landed him this role as resident big brain for the RevOpsTeam. A business renaissance man with his hands in many departmental pies, he is an advocate of centralized data management, holistic planning, and process automation. An unapologetic buzzword apologist, you can often find him double clicking, drilling down, and unpacking all the things.

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